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Winning Through Platforms: How to Succeed When Every Competitor Has One (American Marketing Association)

Winning Through Platforms: How to Succeed When Every Competitor Has One (American Marketing Association)

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\\'Winning Through Platforms: How to Succeed When Every Competitor Has One\\' is an essential read for business professionals and marketers. Published by the American Marketing Association, this insightful guide delves into the strategies and frameworks necessary to thrive in a platform-dominated market. Featuring contributions from industry experts, the book explores themes such as competitive advantage, innovation, and digital transformation. It offers practical advice and real-world examples to help businesses navigate and leverage platform ecosystems effectively. Ideal for those looking to stay ahead in a rapidly evolving landscape, this book is a valuable resource for understanding and mastering platform-based competition.
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Please Note Not All Our New Items Are Shrink Wrapped.All items shipped within 3 working days of payment.'Winning Through Platforms: How to Succeed When Every Competitor Has One' is an essential read for business professionals and marketers. Published by the American Marketing Association, this insightful guide delves into the strategies and frameworks necessary to thrive in a platform-dominated market. Featuring contributions from industry experts, the book explores themes such as competitive advantage, innovation, and digital transformation. It offers practical advice and real-world examples to help businesses navigate and leverage platform ecosystems effectively. Ideal for those looking to stay ahead in a rapidly evolving landscape, this book is a valuable resource for understanding and mastering platform-based competition.
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  • Product Type: BOOK
  • Barcode: 9781804553015
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