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Social Business Imperative, The: Adapting Your Business Model to the Always-Connected Customer

Social Business Imperative, The: Adapting Your Business Model to the Always-Connected Customer

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"The Social Business Imperative: Adapting Your Business Model to the Always-Connected Customer" is a compelling business guide by Clara Shih, a renowned social media strategist. This insightful book explores the transformative power of social media on modern business models, emphasising the necessity for companies to engage with the always-connected customer. Shih, with contributions from industry experts, provides practical strategies for leveraging social platforms to drive growth and innovation. This essential read for business professionals highlights themes of connectivity, customer engagement, and digital transformation, offering a roadmap to thriving in the dynamic landscape of social business.
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Description
"The Social Business Imperative: Adapting Your Business Model to the Always-Connected Customer" is a compelling business guide by Clara Shih, a renowned social media strategist. This insightful book explores the transformative power of social media on modern business models, emphasising the necessity for companies to engage with the always-connected customer. Shih, with contributions from industry experts, provides practical strategies for leveraging social platforms to drive growth and innovation. This essential read for business professionals highlights themes of connectivity, customer engagement, and digital transformation, offering a roadmap to thriving in the dynamic landscape of social business.
Details
  • Product Type: BOOK
  • Barcode: 9780134263434
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