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Fashion Merchandising: Principles and Practice

Fashion Merchandising: Principles and Practice

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"Fashion Merchandising: Principles and Practice" is an essential guide for students and professionals in the fashion industry. This comprehensive text, featuring contributions from leading experts, explores the dynamic world of fashion merchandising. It delves into key themes such as consumer behaviour, trend forecasting, and retail management, offering practical insights and real-world applications. With its blend of theory and practice, this book equips readers with the knowledge to navigate the ever-evolving fashion landscape. Ideal for those seeking to understand the intricacies of fashion merchandising, it serves as both an academic resource and a practical handbook.
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Description
"Fashion Merchandising: Principles and Practice" is an essential guide for students and professionals in the fashion industry. This comprehensive text, featuring contributions from leading experts, explores the dynamic world of fashion merchandising. It delves into key themes such as consumer behaviour, trend forecasting, and retail management, offering practical insights and real-world applications. With its blend of theory and practice, this book equips readers with the knowledge to navigate the ever-evolving fashion landscape. Ideal for those seeking to understand the intricacies of fashion merchandising, it serves as both an academic resource and a practical handbook.
Details
  • Product Type: BOOK
  • Barcode: 9781352011104
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