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Practical Ethnography : A Guide to Doing Ethnography in the Private Sector

Practical Ethnography : A Guide to Doing Ethnography in the Private Sector

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Conducting ethnography in the private sector just got a whole lot easier. This comprehensive guide demystifies the process and provides practical tools for researchers, making it an invaluable resource for anyone looking to apply ethnographic research methods in a business setting. With clarity and usefulness, the author offers a thorough review of how to design and conduct an ethnographic project, tackling key topics like client management, ethics, and reporting. Perfect for private-sector researchers, designers, and managers, as well as academic researchers, this book is a must-have for anyone seeking robust ethnographic tools. Whether you're a novice or an experienced researcher, this guide will walk you through the process with ease, equipping you with the knowledge and skills needed to succeed in ethnographic research.
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Description
Conducting ethnography in the private sector just got a whole lot easier. This comprehensive guide demystifies the process and provides practical tools for researchers, making it an invaluable resource for anyone looking to apply ethnographic research methods in a business setting. With clarity and usefulness, the author offers a thorough review of how to design and conduct an ethnographic project, tackling key topics like client management, ethics, and reporting. Perfect for private-sector researchers, designers, and managers, as well as academic researchers, this book is a must-have for anyone seeking robust ethnographic tools. Whether you're a novice or an experienced researcher, this guide will walk you through the process with ease, equipping you with the knowledge and skills needed to succeed in ethnographic research.
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  • Product Type: BOOK
  • Barcode: 9781611323900
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