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Marketing Intelligence, Part A : Understanding Customers in the Era of Digitalization

Marketing Intelligence, Part A : Understanding Customers in the Era of Digitalization

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Unlock the secrets of modern marketing with this comprehensive guide to understanding your customers in the digital age. Written for marketing professionals and business leaders, this insightful book provides a deep dive into the latest trends and techniques for harnessing the power of data and technology to drive customer-centric strategies. By exploring the impact of digitalization on customer behavior and preferences, you'll gain a deeper understanding of the evolving marketing landscape and the skills needed to stay ahead of the curve. Packed with real-world examples and expert analysis, this book is an essential resource for anyone looking to revolutionize their approach to customer understanding and engagement. From segmentation and targeting to personalization and analytics, you'll discover how to leverage data-driven insights to inform your marketing decisions and drive business growth. By the end of this journey, you'll be equipped with the knowledge and skills to develop a customer-centric marketing strategy that sets your business up for success.
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Description
Unlock the secrets of modern marketing with this comprehensive guide to understanding your customers in the digital age. Written for marketing professionals and business leaders, this insightful book provides a deep dive into the latest trends and techniques for harnessing the power of data and technology to drive customer-centric strategies. By exploring the impact of digitalization on customer behavior and preferences, you'll gain a deeper understanding of the evolving marketing landscape and the skills needed to stay ahead of the curve. Packed with real-world examples and expert analysis, this book is an essential resource for anyone looking to revolutionize their approach to customer understanding and engagement. From segmentation and targeting to personalization and analytics, you'll discover how to leverage data-driven insights to inform your marketing decisions and drive business growth. By the end of this journey, you'll be equipped with the knowledge and skills to develop a customer-centric marketing strategy that sets your business up for success.
Details
  • Genre: Sales & marketing, BUSINESS & ECONOMICS, Marketing, Research, Sales and marketing, Business innovation, Artificial intelligence, General, Custome
  • Product Type: BOOK
  • Barcode: 9781835494196
  • Release Date: May 01, 2025
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