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The High-Performing Key Account Manager : Creating Sustained Value with Strategic Customers

The High-Performing Key Account Manager : Creating Sustained Value with Strategic Customers

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Unlock the secrets to building and maintaining successful, long-term relationships with strategic customers through expert insights and proven strategies. Authored by renowned professionals, including Dr. Javier Marcos, this comprehensive guide delves into the essential skills and methodologies needed for effective key account management. With 392 pages of in-depth analysis and practical advice, this resource is a must-have for professionals aiming to create sustained value and drive growth in complex business environments. Whether you're seeking to enhance your negotiation tactics or refine your strategic sales management approach, this book provides the tools and knowledge necessary to excel in today's competitive market.
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Description
Unlock the secrets to building and maintaining successful, long-term relationships with strategic customers through expert insights and proven strategies. Authored by renowned professionals, including Dr. Javier Marcos, this comprehensive guide delves into the essential skills and methodologies needed for effective key account management. With 392 pages of in-depth analysis and practical advice, this resource is a must-have for professionals aiming to create sustained value and drive growth in complex business environments. Whether you're seeking to enhance your negotiation tactics or refine your strategic sales management approach, this book provides the tools and knowledge necessary to excel in today's competitive market.
Details
  • Genre: Sales & marketing management, BUSINESS & ECONOMICS, Sales & Selling, Management, Marketing, Direct, Strategic Planning, Sales and marketing manag
  • Product Type: BOOK
  • Barcode: 9781398620308
  • Release Date: June 03, 2025
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