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The Brand New Future : How brands can save the world

The Brand New Future : How brands can save the world

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Unlock the potential of your brand to drive meaningful change with insights from a leading brand strategist. This compelling guide explores how brands can transcend traditional business roles to become forces for sustainability and equity in the world. Authored by Bob Sheard and published by LID Publishing, this book delves into innovative strategies that empower brands to not only thrive in the marketplace but also contribute positively to global challenges. Ideal for business leaders and marketers committed to making a difference, it offers a visionary blueprint for aligning brand success with social responsibility.
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Description
Unlock the potential of your brand to drive meaningful change with insights from a leading brand strategist. This compelling guide explores how brands can transcend traditional business roles to become forces for sustainability and equity in the world. Authored by Bob Sheard and published by LID Publishing, this book delves into innovative strategies that empower brands to not only thrive in the marketplace but also contribute positively to global challenges. Ideal for business leaders and marketers committed to making a difference, it offers a visionary blueprint for aligning brand success with social responsibility.
Details
  • Genre: Sales & marketing, Business ethics & social responsibility, BUSINESS & ECONOMICS, Marketing, General, Business Ethics, Brands and branding, Busin
  • Product Type: BOOK
  • Barcode: 9781917391283
  • Release Date: May 15, 2025
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