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The World War II Bond Campaign

The World War II Bond Campaign

£31.98
£31.98
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Delve into the fascinating story of America's most successful marketing operation in history with this compelling history book. The World War II Bond Campaign explores the federal government's innovative bond drive, which not only helped finance the war effort but also played a significant role in shaping American society. By analyzing the Treasury Department's multicultural marketing strategies, this book reveals how the government tapped into Americans' aspirations and patriotic impulses, ultimately creating a lasting impact on race, ethnicity, and class in modern America. Drawing on primary sources, this engaging narrative sheds light on a pivotal moment in American history, offering a unique perspective on the intersection of politics, marketing, and social change. A must-read for historians, marketers, and anyone interested in understanding the complexities of American society.
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Description
Delve into the fascinating story of America's most successful marketing operation in history with this compelling history book. The World War II Bond Campaign explores the federal government's innovative bond drive, which not only helped finance the war effort but also played a significant role in shaping American society. By analyzing the Treasury Department's multicultural marketing strategies, this book reveals how the government tapped into Americans' aspirations and patriotic impulses, ultimately creating a lasting impact on race, ethnicity, and class in modern America. Drawing on primary sources, this engaging narrative sheds light on a pivotal moment in American history, offering a unique perspective on the intersection of politics, marketing, and social change. A must-read for historians, marketers, and anyone interested in understanding the complexities of American society.
Track Listing

Ring Announcer For Joe Humphries '36

Fritzie Zivic-Henry Armstrong Welterweight Championship '41

F.D.R. Demo. Rally '36

Bill Stern Describes Glenn Cunningham

Garden Mile Race '39

Gen. John Reed Kilpatrick, Former Pres. Of Garden, Describes His Greatest Moments

Bernie "Boom Boom" Geffrion, Coach Of N.Y. Rangers, First Goal

American Legion 1st N.Y. Convention '37

Don Budge Fedeats Fred Perry Pro-Tennis 1939

Wendell Willkie Reception '40

Communist Party Nominee 1940

Max Baer Meets Lou Nova 1941

Tony Galento Tells Why He Lost To Joe Louis

Lester Patrick, Mgr. N.Y. Rangers

Edgar Bergen-Charlie McCarthy

Boy Scouts Of America, 1937

Nazi Bund Rally, 1937

Tyrone Power & Joe Louis Speak At Navy Relief Bond Rally 1942

Madame Chiang Kai-Shek For China Relief World War II

Joe Louis Vs. Jersey Joe Walcott 12-5-47

The Circus Comes To The Garden

Ike And Adlai Campaign 1952

Bill Bradley Scores First Baskey N.Y. Knicks 1967

Marilyn Monroe Sings Happy Birthday To J.F.K. 1962

Jim Beatty First Garden Four Minute Mile, 1963

Details
  • Genre: HISTORY, Wars & Conflicts, World War II, General, Second World War, POLITICAL SCIENCE, Political Ideologies, Nationalism & Patriotism, SOCIAL SCI
  • Product Type: BOOK
  • Barcode: 9781531509255
  • Release Date: February 04, 2025
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