Description
Explore the dynamic transformation of China's advertising, media, and commercial culture in this insightful work by Jing Wang. Published by Harvard University Press, this comprehensive examination delves into the rapid evolution of consumerism in contemporary China, highlighting the interplay between traditional values and modern marketing strategies. Spanning 432 pages, the book offers a critical analysis of how advertising shapes public perception and cultural identity in a rapidly changing society. Wang's engaging narrative is enriched with case studies and examples that illustrate the innovative techniques employed by brands to capture the attention of a burgeoning consumer base. This essential read is perfect for scholars, marketers, and anyone interested in understanding the complexities of China's commercial landscape and its implications for global commerce. Discover how the fusion of media and culture is redefining consumer experiences and influencing the future of advertising in one of the world's largest markets.
Details
- Product Type: BOOK
- Barcode: 9780674047082
Delivery and Returns
Dispatch Information: Dispatch times vary by item and items are only dispatched on UK working days – not weekends or UK Bank Holidays. Items marked "Dispatched Same Day" will be dispatched on the day of purchase if bought before 2pm GMT. "Dispatched Same Day" items bought after 2pm GMT or on a non-working day will be dispatched on the next working day. We aim to dispatch all other items within 3-5 working days.
Delivery Information: We aim to deliver your order as quickly and efficiently as possible. All UK orders are dispatched using Royal Mail 48 Tracked service and the standard delivery times are 2-3 business days. Please note that delivery times for overseas orders will vary depending on your location and the shipping option you choose during checkout.
Shipping Costs: We offer free delivery on all UK orders and free worldwide delivery on orders over £15.
Tracking Your Order: All UK orders are tracked. Once your order is dispatched, you will receive a tracking number via email. You can use this tracking number to monitor the progress of your delivery on the Royal Mail Track and Trace website.
Returns and Exchanges: We want you to be completely satisfied with your purchase. If for any reason you are not happy with your order, you may return it within 28 days of the item being dispatched for a refund or exchange. Please note the following guidelines:
- Items must be returned in their original condition and packaging – items that have been opened or had shrink wrap removed are not eligible for return or refund.
- Make sure to include your order number in the returned package.
How to Initiate a Return: To initiate a return or exchange, please contact our customer service team. The team is available to assist you with any questions or concerns you may have about the process.
Refund Processing: Refunds will be processed as soon as we receive your item back into our warehouse. Replacements are subject to availability and if a replacement is not available, a refund will be issued.
If you have any further questions or need assistance, please don't hesitate to contact our customer service team or check out our FAQ’s. We're here to help ensure your shopping experience is enjoyable and hassle-free. Thank you for choosing Chalkys!
Delivery Information: We aim to deliver your order as quickly and efficiently as possible. All UK orders are dispatched using Royal Mail 48 Tracked service and the standard delivery times are 2-3 business days. Please note that delivery times for overseas orders will vary depending on your location and the shipping option you choose during checkout.
Shipping Costs: We offer free delivery on all UK orders and free worldwide delivery on orders over £15.
Tracking Your Order: All UK orders are tracked. Once your order is dispatched, you will receive a tracking number via email. You can use this tracking number to monitor the progress of your delivery on the Royal Mail Track and Trace website.
Returns and Exchanges: We want you to be completely satisfied with your purchase. If for any reason you are not happy with your order, you may return it within 28 days of the item being dispatched for a refund or exchange. Please note the following guidelines:
- Items must be returned in their original condition and packaging – items that have been opened or had shrink wrap removed are not eligible for return or refund.
- Make sure to include your order number in the returned package.
How to Initiate a Return: To initiate a return or exchange, please contact our customer service team. The team is available to assist you with any questions or concerns you may have about the process.
Refund Processing: Refunds will be processed as soon as we receive your item back into our warehouse. Replacements are subject to availability and if a replacement is not available, a refund will be issued.
If you have any further questions or need assistance, please don't hesitate to contact our customer service team or check out our FAQ’s. We're here to help ensure your shopping experience is enjoyable and hassle-free. Thank you for choosing Chalkys!