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Retail Futures : The Good, the Bad and the Ugly of the Digital Transformation

Retail Futures : The Good, the Bad and the Ugly of the Digital Transformation

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Explore the transformative impact of digital technology on the retail sector with this comprehensive guide. Written by a leading expert, this book synthesizes the latest innovation and technological advancements in retail, offering a unique blend of new theory, empirical evidence, and practical case studies. Delve into the benefits and challenges of digital transformation, from the potential for increased customer engagement to the risks of disruption and job displacement. With a focus on real-world applications, this book provides valuable insights for retailers, entrepreneurs, and anyone seeking to navigate the rapidly changing retail landscape. By examining both the good and the bad of digital transformation, this book offers a nuanced understanding of the future of retail and its potential for growth and evolution.
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Description
Explore the transformative impact of digital technology on the retail sector with this comprehensive guide. Written by a leading expert, this book synthesizes the latest innovation and technological advancements in retail, offering a unique blend of new theory, empirical evidence, and practical case studies. Delve into the benefits and challenges of digital transformation, from the potential for increased customer engagement to the risks of disruption and job displacement. With a focus on real-world applications, this book provides valuable insights for retailers, entrepreneurs, and anyone seeking to navigate the rapidly changing retail landscape. By examining both the good and the bad of digital transformation, this book offers a nuanced understanding of the future of retail and its potential for growth and evolution.
Details
  • Product Type: BOOK
  • Barcode: 9781838676643
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