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Understanding Interactive Network Branding in SME Firms

Understanding Interactive Network Branding in SME Firms

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Unlock the power of employee-driven branding in small to medium-sized enterprises (SMEs) with this groundbreaking book. Interactive Network Branding in SME firms presents a revolutionary approach to branding, shifting the focus from traditional marketing methods to a dynamic, employee-driven approach that shapes a company's brand through interactions and networking. By introducing a theoretical framework for understanding branding through networking, this book offers academics and professionals a comprehensive guide to creating a strong brand identity. The innovative concept of Interactive Network Branding (INB) has been developed to help SMEs build a more authentic and engaging brand, driven by the interactions and relationships within their networks. With its cutting-edge research and practical insights, this book is an essential resource for anyone looking to take their branding strategy to the next level. Whether you're a business leader, marketing professional, or academic, this book will help you understand the complexities of Interactive Network Branding and how to apply it in your own organization.
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Description
Unlock the power of employee-driven branding in small to medium-sized enterprises (SMEs) with this groundbreaking book. Interactive Network Branding in SME firms presents a revolutionary approach to branding, shifting the focus from traditional marketing methods to a dynamic, employee-driven approach that shapes a company's brand through interactions and networking. By introducing a theoretical framework for understanding branding through networking, this book offers academics and professionals a comprehensive guide to creating a strong brand identity. The innovative concept of Interactive Network Branding (INB) has been developed to help SMEs build a more authentic and engaging brand, driven by the interactions and relationships within their networks. With its cutting-edge research and practical insights, this book is an essential resource for anyone looking to take their branding strategy to the next level. Whether you're a business leader, marketing professional, or academic, this book will help you understand the complexities of Interactive Network Branding and how to apply it in your own organization.
Details
  • Product Type: BOOK
  • Barcode: 9781789739787
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