Description
Unlock the potential of the world's poorest populations with a strategic approach to business and marketing. This comprehensive guide explores the concept of Bottom of the Pyramid (BOP) marketing, emphasizing sustainable and ethical practices that uplift these markets while generating profit. Aimed at marketing practitioners and scholars, this book provides valuable insights for organizations seeking to successfully engage with BOP markets. By adopting a systematic review process, this resource sets the stage for further research and development in this growing field. With its focus on co-creating businesses and markets that mutually benefit companies and communities, this book is a must-read for those seeking to make a lasting impact in the world's most underserved populations.
Details
- Product Type: BOOK
- Barcode: 9781787145566
Delivery and Returns
Dispatch Information: Dispatch times vary by item and items are only dispatched on UK working days – not weekends or UK Bank Holidays. Items marked "Dispatched Same Day" will be dispatched on the day of purchase if bought before 2pm GMT. "Dispatched Same Day" items bought after 2pm GMT or on a non-working day will be dispatched on the next working day. We aim to dispatch all other items within 3-5 working days.
Delivery Information: We aim to deliver your order as quickly and efficiently as possible. All UK orders are dispatched using Royal Mail 48 Tracked service and the standard delivery times are 2-3 business days. Please note that delivery times for overseas orders will vary depending on your location and the shipping option you choose during checkout.
Shipping Costs: We offer free delivery on all UK orders and free worldwide delivery on orders over £15.
Tracking Your Order: All UK orders are tracked. Once your order is dispatched, you will receive a tracking number via email. You can use this tracking number to monitor the progress of your delivery on the Royal Mail Track and Trace website.
Returns and Exchanges: We want you to be completely satisfied with your purchase. If for any reason you are not happy with your order, you may return it within 28 days of the item being dispatched for a refund or exchange. Please note the following guidelines:
- Items must be returned in their original condition and packaging – items that have been opened or had shrink wrap removed are not eligible for return or refund.
- Make sure to include your order number in the returned package.
How to Initiate a Return: To initiate a return or exchange, please contact our customer service team. The team is available to assist you with any questions or concerns you may have about the process.
Refund Processing: Refunds will be processed as soon as we receive your item back into our warehouse. Replacements are subject to availability and if a replacement is not available, a refund will be issued.
If you have any further questions or need assistance, please don't hesitate to contact our customer service team or check out our FAQ’s. We're here to help ensure your shopping experience is enjoyable and hassle-free. Thank you for choosing Chalkys!
Delivery Information: We aim to deliver your order as quickly and efficiently as possible. All UK orders are dispatched using Royal Mail 48 Tracked service and the standard delivery times are 2-3 business days. Please note that delivery times for overseas orders will vary depending on your location and the shipping option you choose during checkout.
Shipping Costs: We offer free delivery on all UK orders and free worldwide delivery on orders over £15.
Tracking Your Order: All UK orders are tracked. Once your order is dispatched, you will receive a tracking number via email. You can use this tracking number to monitor the progress of your delivery on the Royal Mail Track and Trace website.
Returns and Exchanges: We want you to be completely satisfied with your purchase. If for any reason you are not happy with your order, you may return it within 28 days of the item being dispatched for a refund or exchange. Please note the following guidelines:
- Items must be returned in their original condition and packaging – items that have been opened or had shrink wrap removed are not eligible for return or refund.
- Make sure to include your order number in the returned package.
How to Initiate a Return: To initiate a return or exchange, please contact our customer service team. The team is available to assist you with any questions or concerns you may have about the process.
Refund Processing: Refunds will be processed as soon as we receive your item back into our warehouse. Replacements are subject to availability and if a replacement is not available, a refund will be issued.
If you have any further questions or need assistance, please don't hesitate to contact our customer service team or check out our FAQ’s. We're here to help ensure your shopping experience is enjoyable and hassle-free. Thank you for choosing Chalkys!