Description
Get a comprehensive understanding of the complex world of advertising and its impact on the marketplace. This book delves into the economic perspective of advertising, examining how firms' strategies inform, persuade, and add value to products. With a focus on empirical evidence, it explores the role of advertising in facilitating matches between consumers and firms, ultimately enhancing economic welfare. The book also touches on the rise of digital advertising, which now accounts for a significant 1.3-2% of the US GDP. By examining the intersection of advertising and economics, this book provides a nuanced understanding of the advertising industry's influence on the market.
Details
- Product Type: BOOK
- Barcode: 9781788978118
Delivery and Returns
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If you have any further questions or need assistance, please don't hesitate to contact our customer service team or check out our FAQ’s. We're here to help ensure your shopping experience is enjoyable and hassle-free. Thank you for choosing Chalkys!
Delivery Information: We aim to deliver your order as quickly and efficiently as possible. All UK orders are dispatched using Royal Mail 48 Tracked service and the standard delivery times are 2-3 business days. Please note that delivery times for overseas orders will vary depending on your location and the shipping option you choose during checkout.
Shipping Costs: We offer free delivery on all UK orders and free worldwide delivery on orders over £15.
Tracking Your Order: All UK orders are tracked. Once your order is dispatched, you will receive a tracking number via email. You can use this tracking number to monitor the progress of your delivery on the Royal Mail Track and Trace website.
Returns and Exchanges: We want you to be completely satisfied with your purchase. If for any reason you are not happy with your order, you may return it within 28 days of the item being dispatched for a refund or exchange. Please note the following guidelines:
- Items must be returned in their original condition and packaging – items that have been opened or had shrink wrap removed are not eligible for return or refund.
- Make sure to include your order number in the returned package.
How to Initiate a Return: To initiate a return or exchange, please contact our customer service team. The team is available to assist you with any questions or concerns you may have about the process.
Refund Processing: Refunds will be processed as soon as we receive your item back into our warehouse. Replacements are subject to availability and if a replacement is not available, a refund will be issued.
If you have any further questions or need assistance, please don't hesitate to contact our customer service team or check out our FAQ’s. We're here to help ensure your shopping experience is enjoyable and hassle-free. Thank you for choosing Chalkys!