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Handbook of Research Methods in Tourism: Quantitative and Qualitative Approaches

Handbook of Research Methods in Tourism: Quantitative and Qualitative Approaches

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This comprehensive guide equips researchers with the knowledge and tools to design and conduct effective research in the tourism industry. By covering both quantitative and qualitative approaches, it provides a thorough understanding of the research landscape and enables readers to make informed decisions about their methodology. The book offers step-by-step guidance on using the five major approaches to research design, including mixed methods, arts-based, and community-based participatory research. With a focus on ethical decision-making and detailed instruction on each approach, this resource is essential for anyone looking to conduct rigorous and impactful research in tourism. Whether you're a seasoned researcher or just starting out, this guide will help you navigate the complexities of research design and methodology.
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Description
This comprehensive guide equips researchers with the knowledge and tools to design and conduct effective research in the tourism industry. By covering both quantitative and qualitative approaches, it provides a thorough understanding of the research landscape and enables readers to make informed decisions about their methodology. The book offers step-by-step guidance on using the five major approaches to research design, including mixed methods, arts-based, and community-based participatory research. With a focus on ethical decision-making and detailed instruction on each approach, this resource is essential for anyone looking to conduct rigorous and impactful research in tourism. Whether you're a seasoned researcher or just starting out, this guide will help you navigate the complexities of research design and methodology.
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  • Product Type: BOOK
  • Barcode: 9781781955956
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