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Innovation Management and New Product Development

Innovation Management and New Product Development

Regular price £85.48
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Brand New From Reputable UK Company With 30 Years Experience In Retail, Please Note Not All Our New Items Are Shrink Wrapped.
All items shipped within 3 working days of payment.
Please note that all our DVDs are Region 2.


\\'Innovation Management and New Product Development\\' is an essential guide in the business and management genre, offering insightful strategies for fostering innovation and successfully launching new products. Authored by renowned experts in the field, this book delves into key themes such as creativity, market analysis, and the innovation process. It provides a comprehensive framework for understanding how to manage and implement innovative ideas effectively. With practical case studies and real-world examples, this book is an invaluable resource for professionals and students alike, seeking to navigate the dynamic landscape of product development and maintain a competitive edge.
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Description
Please Note Not All Our New Items Are Shrink Wrapped.All items shipped within 3 working days of payment.'Innovation Management and New Product Development' is an essential guide in the business and management genre, offering insightful strategies for fostering innovation and successfully launching new products. Authored by renowned experts in the field, this book delves into key themes such as creativity, market analysis, and the innovation process. It provides a comprehensive framework for understanding how to manage and implement innovative ideas effectively. With practical case studies and real-world examples, this book is an invaluable resource for professionals and students alike, seeking to navigate the dynamic landscape of product development and maintain a competitive edge.
Details
  • Product Type: BOOK
  • Barcode: 9781292251523
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