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Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition

Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition

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Discover the comprehensive guide to mastering brand equity with this authoritative resource by Kevin Lane Keller. This global edition provides in-depth insights into building, measuring, and managing brand equity, offering a strategic framework that combines theory with practical application. Ideal for marketing professionals and students alike, the content delves into the latest brand management strategies, case studies, and industry examples to equip readers with the tools needed to create and sustain strong brands in today's competitive market.
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Description
Discover the comprehensive guide to mastering brand equity with this authoritative resource by Kevin Lane Keller. This global edition provides in-depth insights into building, measuring, and managing brand equity, offering a strategic framework that combines theory with practical application. Ideal for marketing professionals and students alike, the content delves into the latest brand management strategies, case studies, and industry examples to equip readers with the tools needed to create and sustain strong brands in today's competitive market.
Details
  • Product Type: BOOK
  • Barcode: 9781292314969
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