Strategic Retail Management and Brand Management: Trends, Tactics, and Examples (De Gruyter Studium)

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    Strategic Retail Management and Brand Management: Trends, Tactics, and Examples (De Gruyter Studium) is a comprehensive guide to the ever-evolving world of retail and brand management. Written by industry experts, this book explores current trends, innovative tactics, and real-world examples to help...

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Description
Strategic Retail Management and Brand Management: Trends, Tactics, and Examples (De Gruyter Studium) is a comprehensive guide to the ever-evolving world of retail and brand management. Written by industry experts, this book explores current trends, innovative tactics, and real-world examples to help readers navigate the competitive landscape of retail. With a focus on strategic decision-making and brand building, this book offers valuable insights for both students and professionals in the field. Dive into this insightful read to gain a deeper understanding of the key principles and practices that drive success in retail and brand management.
Details
  • Product Type: BOOK
  • Barcode: 9783110543834
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