Business Research Methods

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  • Regular price £72.98

    "Business Research Methods" is an authoritative text in the field of business studies, co-authored by renowned scholars Alan Bryman and Emma Bell. This comprehensive guide delves into qualitative and quantitative research methodologies, offering practical insights and real-world examples. It explores themes such...

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Description
"Business Research Methods" is an authoritative text in the field of business studies, co-authored by renowned scholars Alan Bryman and Emma Bell. This comprehensive guide delves into qualitative and quantitative research methodologies, offering practical insights and real-world examples. It explores themes such as data collection, analysis, and ethical considerations, making it indispensable for students and professionals alike. With its clear, structured approach, this book demystifies complex concepts, equipping readers with the skills needed to conduct robust business research. Ideal for academic and professional development, it stands as a cornerstone in the genre of business education.
Details
  • Product Type: BOOK
  • Barcode: 9780198869443
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