Ruby Duff Signs To Right Tracks As Rising Alt-Pop Star Prepares Debut Album

Rising alt-pop artist Ruby Duff has signed a label and publishing deal with Right Tracks, the new boutique company founded by Chrysalis co-founder Chris Wright.

The Yorkshire-born artist has been building a reputation as one of the UK's more distinctive emerging pop talents, combining eccentric songwriting with flamboyant vocals and an unconventional approach to alt-pop.

Her early work has already attracted attention from tastemakers including BBC Introducing, Clash, Far Out, NPR, Notion, The Line of Best Fit and Wonderland, with comparisons drawn to artists including Kate Bush, Lana Del Rey, Björk, St. Vincent and Chappell Roan.

Quick Answer

Ruby Duff has signed a label and publishing deal with Right Tracks, the new boutique music company founded by Chrysalis co-founder Chris Wright. Duff is currently completing her debut album with producer Bob Matthews at Hackney Road, with her first release through Right Tracks expected later in 2026.

Key Facts

Key Fact	Details
Artist	Ruby Duff
Genre	Alt-pop
New label	Right Tracks
Founder	Chris Wright
Deal	Label and publishing
Debut album	Currently being completed
Producer	Bob Matthews
First Right Tracks release	Expected later in 2026
Recent festival	Kendal Calling
Previous festivals	The Great Escape, Reeperbahn, Truck
Management	Chris Sheehan
Live representation	Steve Zapp, ITB

Ruby Duff Named First Winner Of John Sweeney Impact Award

Duff's growing profile has already seen her pick up some significant recognition. She was recently named the first-ever winner of the John Sweeney Impact Award, curated by SESAC Performing Rights and Sound City.

The award celebrates the memory and legacy of the late John Sweeney, a respected music executive known for championing songwriters and emerging artists.

Duff has also performed a number of high-profile live and showcase appearances during the early stages of her career.

Among them was a PILOT session filmed at the House of KOKO's Coca-Cola Recording Studio, while she also performed in the Coldplay fanzone ahead of one of the band's Wembley Stadium shows in association with Music Venue Trust.

Her music has reached beyond the traditional live circuit too. Her song 'Waves' was recently featured in an advertising campaign for Breast Cancer Now, while another track secured a sync placement on Love Island.

She also spoke at the inaugural BRIT Fringe Lab earlier this year.

From The Great Escape To Kendal Calling

Live performance has been an important part of Ruby Duff's development, with previous festival appearances including The Great Escape, Reeperbahn and Truck.

More recently, she took to the stage at Kendal Calling, continuing a run of festival performances that have helped establish her as an artist to watch.

Duff has also supported a varied selection of established acts, including Twin Atlantic and The Hoosiers.

Her ability to translate her distinctive sound to the live stage has become an increasingly important part of her growing reputation.

Is Ruby Duff Working On Her Debut Album?

The new Right Tracks deal arrives as Duff puts the finishing touches to her debut album.

The record is currently being completed with producer Bob Matthews at Hackney Road, with the first release through Right Tracks expected later this year.

For Duff, signing with the new label represents an opportunity to develop her music with a team that shares her creative vision.

“Being able to share my music with my fans, backed by a team that genuinely believes in and champions my vision, means the world to me,” Duff says.

“It’s also pretty surreal to be working alongside someone who signed some of the artists I grew up listening to and dreaming about. It feels like one of those full-circle moments, and I honestly can’t wait to see where this journey takes us.”

What Does Chris Wright Say About Ruby Duff?

Right Tracks founder Chris Wright believes Ruby Duff has the potential to become a major artist.

“Ruby Duff is the kind of artist you don’t come across very often. She has a unique voice, an undeniable presence and on stage she is simply captivating,” Wright says.

“We’re delighted to welcome Ruby to the Right Tracks family. She’s a genuine star in the making, and we’re excited to help build the next phase of her career alongside her.”

He adds: “Ruby is a truly special talent, and we have complete confidence in what lies ahead. This is just the start!”

Duff is managed by Chris Sheehan and represented for live performances by award-winning agent Steve Zapp at ITB.

Ruby Duff Joins Growing Right Tracks Roster

The signing sees Ruby Duff join the expanding Right Tracks roster, which already includes Black Lounge and Flora Fiora on label and publishing deals, alongside publishing clients Finn Forster and Stuart Brayson.

With her debut album nearing completion and her first Right Tracks release expected later in 2026, Ruby Duff looks set to enter the next stage of her career with considerable momentum behind her.

For fans of adventurous, characterful alt-pop, she's certainly an artist worth keeping an eye on.

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Frequently Asked Questions

Who is Ruby Duff?

Ruby Duff is a Yorkshire-born rising alt-pop artist known for her eccentric songwriting, distinctive vocals and flamboyant live performances.

What label has Ruby Duff signed to?

Ruby Duff has signed a label and publishing deal with Right Tracks, the boutique music company founded by Chrysalis co-founder Chris Wright.

Who founded Right Tracks?

Right Tracks was founded by Chris Wright, who was also a co-founder of Chrysalis.

When will Ruby Duff release her debut album?

Ruby Duff is currently putting the finishing touches to her debut album with producer Bob Matthews. Her first release through Right Tracks is expected later in 2026.

What festivals has Ruby Duff played?

Ruby Duff has previously performed at festivals including The Great Escape, Reeperbahn and Truck. She most recently performed at Kendal Calling.

Who does Ruby Duff sound like?

Ruby Duff has attracted comparisons to artists including Kate Bush, Lana Del Rey, Björk, St. Vincent and Chappell Roan.

What is the John Sweeney Impact Award?

The John Sweeney Impact Award is an award curated by SESAC Performing Rights and Sound City that honours the memory and legacy of music executive John Sweeney and recognises emerging artists and songwriters.