{"product_id":"value-first-then-price-building-value-based-pricing-strategies","title":"Value First, Then Price: Building Value-Based Pricing Strategies","description":"\"Value First, Then Price: Building Value-Based Pricing Strategies\" is a compelling business guide that delves into the art of value-based pricing. Authored by pricing experts, this book offers insightful strategies to shift focus from cost to customer value. It explores themes of competitive advantage, customer perception, and market positioning, providing practical tools for businesses to enhance profitability. Notable contributors include industry leaders and academics, who enrich the narrative with real-world examples and research. This essential read is perfect for professionals seeking to understand and implement pricing strategies that prioritise value creation over traditional cost-plus methods.","brand":"Chalkys.com","offers":[{"title":"Default Title","offer_id":48888342937922,"sku":"1979754","price":65.48,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0056\/8043\/1219\/files\/51mXvxIimnL._SL1500.jpg?v=1717362103","url":"https:\/\/chalkys.com\/products\/value-first-then-price-building-value-based-pricing-strategies","provider":"Chalkys.com","version":"1.0","type":"link"}