{"product_id":"tourism-marketing-in-the-age-of-the-consumer","title":"Tourism Marketing: In the Age of the Consumer","description":"\"Tourism Marketing: In the Age of the Consumer\" is an insightful non-fiction work exploring the dynamic landscape of tourism marketing. Edited by industry experts Dr. Susan Horner and Dr. John Swarbrooke, this book delves into the evolving role of consumers in shaping tourism strategies. It examines key themes such as digital transformation, consumer behaviour, and sustainable practices. Featuring contributions from leading academics and practitioners, the book offers a comprehensive analysis of current trends and future directions. Ideal for students, professionals, and enthusiasts, it provides a thought-provoking look at how consumer-centric approaches are redefining the tourism industry.","brand":"Chalkys.com","offers":[{"title":"Default Title","offer_id":48878682669378,"sku":"1845959","price":59.98,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0056\/8043\/1219\/files\/51m246XG71L._SL1500.jpg?v=1717272035","url":"https:\/\/chalkys.com\/products\/tourism-marketing-in-the-age-of-the-consumer","provider":"Chalkys.com","version":"1.0","type":"link"}