{"product_id":"the-really-good-idea-test","title":"The Really Good Idea Test","description":"\"The Really Good Idea Test\" is a compelling non-fiction guide that delves into the world of innovation and entrepreneurship. Written by seasoned business strategist Julia Shalet, this book offers practical insights into evaluating and refining ideas before launching them into the market. Through engaging anecdotes and real-world examples, Shalet provides a step-by-step framework for testing concepts effectively. Themes of creativity, risk management, and strategic thinking are woven throughout, making it an essential read for aspiring entrepreneurs and innovators. With its clear, actionable advice, this book empowers readers to transform promising ideas into successful ventures.","brand":"Chalkys.com","offers":[{"title":"Default Title","offer_id":48870168265026,"sku":"1619166","price":18.98,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0056\/8043\/1219\/files\/41W4SFO2RSL._SL1500.jpg?v=1717220128","url":"https:\/\/chalkys.com\/products\/the-really-good-idea-test","provider":"Chalkys.com","version":"1.0","type":"link"}