{"product_id":"the-new-business-road-test-what-entrepreneurs-and-investors-should-do-before-launching-a-lean-start-up","title":"The New Business Road Test: What entrepreneurs and investors should do before launching a lean start-up","description":"\"The New Business Road Test\" is a compelling guide in the business and entrepreneurship genre, authored by John Mullins. This insightful book offers a pragmatic approach for entrepreneurs and investors, emphasising essential pre-launch strategies for lean start-ups. Mullins, a renowned business expert, provides a thorough examination of real-world case studies and practical frameworks to evaluate and refine business ideas before entering the market. Key themes include risk assessment, market analysis, and strategic planning, making it an invaluable resource for anyone seeking to navigate the complexities of launching a successful start-up in today's competitive landscape.","brand":"Chalkys.com","offers":[{"title":"Default Title","offer_id":47002150076738,"sku":"1304821","price":37.48,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0056\/8043\/1219\/products\/41LtQ2veVKL._SL1500.jpg?v=1696009550","url":"https:\/\/chalkys.com\/products\/the-new-business-road-test-what-entrepreneurs-and-investors-should-do-before-launching-a-lean-start-up","provider":"Chalkys.com","version":"1.0","type":"link"}