{"product_id":"the-innovators-hypothesis-how-cheap-experiments-are-worth-more-than-good-ideas-the-mit-press","title":"The Innovator's Hypothesis: How Cheap Experiments are Worth More Than Good Ideas (The MIT Press)","description":"Discover a transformative approach to innovation with Michael Schrage's insightful work. This book challenges conventional wisdom by advocating for the power of cost-effective experimentation over traditional idea generation. Published by The MIT Press, it provides a practical framework for organizations to implement small, inexpensive tests that drive significant business impact. Schrage's compelling arguments and real-world examples illustrate how embracing a culture of experimentation can lead to breakthrough innovations and competitive advantage. Ideal for business leaders, entrepreneurs, and innovators seeking to rethink their strategies and foster a more dynamic and responsive organizational environment.","brand":"Chalkys","offers":[{"title":"Default Title","offer_id":54008172347777,"sku":"2055966","price":17.48,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0056\/8043\/1219\/files\/414iCs08tqL._SL1500.jpg?v=1738255462","url":"https:\/\/chalkys.com\/products\/the-innovators-hypothesis-how-cheap-experiments-are-worth-more-than-good-ideas-the-mit-press","provider":"Chalkys.com","version":"1.0","type":"link"}