{"product_id":"the-branded-mind-what-neuroscience-really-tells-us-about-the-puzzle-of-the-brain-and-the-brand","title":"The Branded Mind: What Neuroscience Really Tells Us About the Puzzle of the Brain and the Brand","description":"\"The Branded Mind: What Neuroscience Really Tells Us About the Puzzle of the Brain and the Brand\" is a compelling exploration into the intersection of neuroscience and marketing. Authored by Erik du Plessis, this non-fiction work delves into how our brains interact with brands, challenging conventional marketing wisdom. Through insights from leading neuroscientists, the book unravels the cognitive processes behind consumer behaviour, offering a fresh perspective on brand perception. Perfect for marketers and psychology enthusiasts alike, this book illuminates the intricate relationship between the mind and branding, inviting readers to rethink how brands influence our decisions.","brand":"Chalkys.com","offers":[{"title":"Default Title","offer_id":49181725557058,"sku":"1616568","price":36.48,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0056\/8043\/1219\/files\/41p_RpxfpqL._SL1500.jpg?v=1719529160","url":"https:\/\/chalkys.com\/products\/the-branded-mind-what-neuroscience-really-tells-us-about-the-puzzle-of-the-brain-and-the-brand","provider":"Chalkys.com","version":"1.0","type":"link"}