{"product_id":"strategic-sport-marketing","title":"Strategic Sport Marketing","description":"\"Strategic Sport Marketing\" is a comprehensive guide in the business and marketing genre, expertly crafted by renowned authors David Shilbury, Shayne Quick, and Hans Westerbeek. This insightful book delves into the dynamic world of sport marketing, exploring essential strategies and contemporary challenges faced by professionals in the field. It covers key themes such as consumer behaviour, market segmentation, and branding, offering a strategic framework for effective marketing in the sports industry. With its blend of theoretical insights and practical applications, this book is an invaluable resource for students, academics, and practitioners seeking to understand and excel in sport marketing.","brand":"Chalkys.com","offers":[{"title":"Default Title","offer_id":48880217030978,"sku":"1891900","price":61.48,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0056\/8043\/1219\/files\/412qrLke8ZL._SL1500.jpg?v=1717295628","url":"https:\/\/chalkys.com\/products\/strategic-sport-marketing","provider":"Chalkys.com","version":"1.0","type":"link"}