{"product_id":"strategic-social-marketing-for-behaviour-and-social-change","title":"Strategic Social Marketing: For Behaviour and Social Change","description":"Dive into the world of effective social change with this comprehensive textbook, expertly crafted by Ross Gordon and Jeff French. This essential guide delves into the principles and practices of strategic social marketing, offering critical insights into how behavior can be influenced for positive societal outcomes. With 576 pages of in-depth analysis, this resource is perfect for students, academics, and practitioners who are passionate about driving impactful change through strategic marketing frameworks. Whether you're looking to enhance your understanding or implement social marketing strategies, this book equips you with the knowledge to make a difference. Written in clear, accessible English, it stands as a definitive resource in the field of social marketing.","brand":"Chalkys.com","offers":[{"title":"Default Title","offer_id":49041159717186,"sku":"1125308","price":67.48,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0056\/8043\/1219\/files\/51e2omW3JLL._SL1500.jpg?v=1718309000","url":"https:\/\/chalkys.com\/products\/strategic-social-marketing-for-behaviour-and-social-change","provider":"Chalkys.com","version":"1.0","type":"link"}