{"product_id":"strategic-brand-management","title":"Strategic Brand Management","description":"Brand New From Reputable UK Company With 30 Years Experience In Retail, Please Note Not All Our New Items Are Shrink Wrapped.\u003cbr\u003eAll items shipped within 3 working days of payment.\u003cbr\u003ePlease note that all our DVDs are Region 2.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eStrategic Brand Management is a comprehensive guide to building and maintaining successful brands in today's competitive market. Written by renowned marketing experts Kevin Lane Keller and Alice M. Tybout, this book explores the key principles and strategies behind effective brand management. From brand positioning to brand equity, readers will gain valuable insights into creating a strong and memorable brand identity. With real-world examples and case studies, this book is essential reading for anyone looking to elevate their brand to new heights. Whether you're a marketing professional or a business owner, Strategic Brand Management offers valuable guidance for achieving long-term success in branding.","brand":"Chalkys.com","offers":[{"title":"Default Title","offer_id":48841632350530,"sku":"907029","price":75.48,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0056\/8043\/1219\/files\/41ATIBhekfL._SL1500.jpg?v=1717059925","url":"https:\/\/chalkys.com\/products\/strategic-brand-management","provider":"Chalkys.com","version":"1.0","type":"link"}