{"product_id":"strategic-advertising-management","title":"Strategic Advertising Management","description":"Delve into the world of advertising with the insightful and comprehensive guide authored by Larry Percy and Richard Rosenbaum-Elliott. This essential resource offers a strategic approach to advertising management, providing readers with a deep understanding of the principles and practices that drive successful advertising campaigns. Crafted for both students and professionals, the book combines theoretical frameworks with practical applications, ensuring that readers can effectively plan, execute, and evaluate advertising strategies in today's dynamic market. Whether you're looking to enhance your knowledge or refine your advertising skills, this guide is an invaluable asset for anyone aiming to excel in the competitive field of advertising management.","brand":"Chalkys.com","offers":[{"title":"Default Title","offer_id":49046516531522,"sku":"1246029","price":70.48,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0056\/8043\/1219\/files\/51gKgyPO8EL._SL1500.jpg?v=1718360435","url":"https:\/\/chalkys.com\/products\/strategic-advertising-management","provider":"Chalkys.com","version":"1.0","type":"link"}