{"product_id":"service-management-and-marketing-managing-the-service-profit-logic","title":"Service Management and Marketing: Managing the Service Profit Logic","description":"Brand New From Reputable UK Company With 30 Years Experience In Retail, Please Note Not All Our New Items Are Shrink Wrapped.\u003cbr\u003eAll items shipped within 3 working days of payment.\u003cbr\u003ePlease note that all our DVDs are Region 2.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e* This text examines why managing the marketing function has become a responsibility for top-level executives; and why the total marketing function is spread throughout the organization and executing marketing has become a responsibility for practically everyone.","brand":"Chalkys.com","offers":[{"title":"Default Title","offer_id":48760669012290,"sku":"1035868","price":69.98,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0056\/8043\/1219\/files\/611Rs2sMhNL._SL1500.jpg?v=1716599855","url":"https:\/\/chalkys.com\/products\/service-management-and-marketing-managing-the-service-profit-logic","provider":"Chalkys.com","version":"1.0","type":"link"}