{"product_id":"principles-of-marketing","title":"Principles of Marketing","description":"\"Principles of Marketing\" is an essential textbook in the field of business and economics, co-authored by renowned experts Philip Kotler and Gary Armstrong. This comprehensive guide delves into the core concepts and strategies of marketing, offering insights into consumer behaviour, market research, and digital marketing trends. With its clear explanations and real-world examples, the book serves as a vital resource for students and professionals alike. It explores the dynamic nature of marketing in today's global economy, making it an indispensable tool for understanding and navigating the complexities of the modern marketplace.","brand":"Chalkys.com","offers":[{"title":"Default Title","offer_id":48766898340162,"sku":"1128347","price":96.98,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0056\/8043\/1219\/files\/511GF_HSPNL._SL1500.jpg?v=1716634573","url":"https:\/\/chalkys.com\/products\/principles-of-marketing","provider":"Chalkys.com","version":"1.0","type":"link"}