{"product_id":"marketing-strategy-and-competitive-positioning-7th-edition","title":"Marketing Strategy and Competitive Positioning, 7th Edition","description":"'Marketing Strategy and Competitive Positioning, 7th Edition', by Graham Hooley, Brigitte Nicoulaud, Nigel F. Piercy, and John M Rudd, delves into the intricacies of crafting effective marketing strategies in the face of intense competition. This seminal text, rooted in the genre of business and marketing, guides readers through the process of developing a competitive edge by aligning marketing strategies with the organization's positioning. With a focus on decision-making, strategic planning, and value creation, it offers insights into navigating the complexities of contemporary markets. This edition is updated with the latest trends and research, making it an essential resource for students and professionals alike.","brand":"Chalkys.com","offers":[{"title":"Default Title","offer_id":47003030487362,"sku":"1353668","price":83.98,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0056\/8043\/1219\/products\/41OT7abgU_L._SL1500.jpg?v=1696016487","url":"https:\/\/chalkys.com\/products\/marketing-strategy-and-competitive-positioning-7th-edition","provider":"Chalkys.com","version":"1.0","type":"link"}