{"product_id":"marketing-a-very-short-introduction-very-short-introductions","title":"Marketing: A Very Short Introduction (Very Short Introductions)","description":"Marketing: A Very Short Introduction provides a concise overview of the key concepts and practices in the field of marketing. Written by Michael J. Baker, a renowned expert in the field, this book explores the evolution of marketing, its role in society, and the strategies used by businesses to attract and retain customers. With a focus on consumer behavior, branding, and market research, this book offers a comprehensive introduction to the world of marketing. Whether you're a student, professional, or simply curious about the subject, this book is a must-read for anyone interested in understanding the principles of marketing.","brand":"Chalkys.com","offers":[{"title":"Default Title","offer_id":47333670879554,"sku":"1246602","price":12.98,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0056\/8043\/1219\/products\/41de8GRKE6S._SL1500.jpg?v=1699534259","url":"https:\/\/chalkys.com\/products\/marketing-a-very-short-introduction-very-short-introductions","provider":"Chalkys.com","version":"1.0","type":"link"}