{"product_id":"make-products-that-matter-how-to-use-research-testing-and-experiments-in-product-development-a-practical-guide-to-understanding-customer-and-user-needs","title":"Make Products That Matter: How to use research, testing and experiments in product development: A practical guide to understanding customer and user needs","description":"\"Make Products That Matter\" is a practical guide for product developers and innovators, focusing on the crucial role of research, testing, and experimentation in understanding customer and user needs. This non-fiction work, enriched by insights from industry experts, delves into effective strategies for creating impactful products. It explores themes of innovation, customer-centric design, and data-driven decision-making, offering readers a comprehensive toolkit for success in product development. Ideal for professionals seeking to enhance their skills and produce meaningful, user-oriented products, this book is a must-read for those committed to making a difference in the marketplace.","brand":"Chalkys.com","offers":[{"title":"Default Title","offer_id":48882152767810,"sku":"1929745","price":25.98,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0056\/8043\/1219\/files\/41t6CedGFpL._SL1500.jpg?v=1717307674","url":"https:\/\/chalkys.com\/products\/make-products-that-matter-how-to-use-research-testing-and-experiments-in-product-development-a-practical-guide-to-understanding-customer-and-user-needs","provider":"Chalkys.com","version":"1.0","type":"link"}