{"product_id":"lifestyle-gurus-constructing-authority-and-influence-online","title":"Lifestyle Gurus: Constructing Authority and Influence Online","description":"\"Lifestyle Gurus: Constructing Authority and Influence Online\" is a compelling exploration of the digital age's most influential figures. Edited by Stephanie Baker and Chris Rojek, this non-fiction work delves into the rise of lifestyle influencers who shape trends and consumer behaviour. Through a series of insightful essays, the book examines how these modern-day gurus build authority and wield power across social media platforms. With contributions from leading scholars, it uncovers the strategies behind their success and the cultural implications of their influence. This thought-provoking read is essential for understanding the dynamics of online authority and its impact on society.","brand":"Chalkys.com","offers":[{"title":"Default Title","offer_id":48767239815490,"sku":"1130525","price":23.98,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0056\/8043\/1219\/files\/41MkFhrW_2BvL._SL1500.jpg?v=1716638283","url":"https:\/\/chalkys.com\/products\/lifestyle-gurus-constructing-authority-and-influence-online","provider":"Chalkys.com","version":"1.0","type":"link"}