{"product_id":"international-marketing-and-export-management","title":"International Marketing and Export Management","description":"\"International Marketing and Export Management\" is a comprehensive guide in the business and economics genre, expertly crafted by renowned authors Gerald Albaum and Edwin Duerr. This essential resource delves into the intricacies of global marketing strategies and export management, offering valuable insights into international trade dynamics. The book explores themes such as market entry strategies, cross-cultural communication, and the impact of globalisation on marketing practices. With its blend of theoretical frameworks and practical applications, this work serves as an indispensable tool for students, academics, and professionals seeking to navigate the complexities of international markets with confidence and competence.","brand":"Chalkys.com","offers":[{"title":"Default Title","offer_id":49810117427522,"sku":"1619094","price":91.98,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0056\/8043\/1219\/files\/51Lk2s0FVUL._SL1500.jpg?v=1727167374","url":"https:\/\/chalkys.com\/products\/international-marketing-and-export-management","provider":"Chalkys.com","version":"1.0","type":"link"}