{"product_id":"if-then-how-one-data-company-invented-the-future","title":"If Then: How One Data Company Invented the Future","description":"\"If Then: How One Data Company Invented the Future\" is a compelling non-fiction exploration by Jill Lepore, delving into the origins of predictive analytics. This thought-provoking narrative uncovers the story of Simulmatics Corporation, a pioneering data company of the 1960s, and its profound impact on politics, advertising, and war. Lepore, a renowned historian, weaves a rich tapestry of innovation, ethics, and the unforeseen consequences of data manipulation. Through meticulous research, she examines how early data science efforts foreshadowed today's digital landscape, offering readers a captivating glimpse into the intersection of technology and society.","brand":"Chalkys","offers":[{"title":"Default Title","offer_id":54015789793665,"sku":"1200173","price":20.48,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0056\/8043\/1219\/files\/414nIL-DzJL._SL1500.jpg?v=1738581620","url":"https:\/\/chalkys.com\/products\/if-then-how-one-data-company-invented-the-future","provider":"Chalkys.com","version":"1.0","type":"link"}