{"product_id":"hooked-1","title":"Hooked","description":"'Hooked' is a compelling exploration into the intricacies of addiction and human behaviour, masterfully penned by acclaimed author Nir Eyal. This non-fiction piece delves deep into the psychology behind why certain products become indispensable to their users. Eyal, alongside behavioural economist Ryan Hoover, provides insightful analysis and a unique model called the \"Hook Model,\" which outlines how businesses can create habit-forming products. Through a blend of scientific research, case studies, and practical insights, 'Hooked' unravels the secrets of product design and consumer engagement, making it an essential read for entrepreneurs, designers, and anyone curious about the intersection of technology and psychology.","brand":"Chalkys.com","offers":[{"title":"Default Title","offer_id":47003202552130,"sku":"1366337","price":16.48,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0056\/8043\/1219\/products\/41JBouMdJSS._SL1500.jpg?v=1696018392","url":"https:\/\/chalkys.com\/products\/hooked-1","provider":"Chalkys.com","version":"1.0","type":"link"}