{"product_id":"destination-marketing-essentials","title":"Destination Marketing: Essentials","description":"Unlock the fundamental strategies and insights of tourism promotion with \"Destination Marketing: Essentials\" by Steven Pike. This comprehensive guide delves into the core principles of destination marketing, offering a wealth of knowledge for professionals in the tourism industry. Written by an esteemed Associate Professor of Marketing at Queensland University, the book provides a detailed exploration of the dynamics that influence destination branding and positioning. Spanning 336 pages, it is an essential resource for understanding how to effectively attract and engage tourists, enhance destination appeal, and drive sustainable growth in the competitive travel market.","brand":"Chalkys.com","offers":[{"title":"Default Title","offer_id":48884545290562,"sku":"1949684","price":55.98,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0056\/8043\/1219\/files\/51cj-0ZM_TL._SL1500.jpg?v=1717322986","url":"https:\/\/chalkys.com\/products\/destination-marketing-essentials","provider":"Chalkys.com","version":"1.0","type":"link"}