{"product_id":"david-robertson-brick-by-brick","title":"Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry","description":"\"Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry\" is a captivating non-fiction exploration by David C. Robertson and Bill Breen. This insightful narrative delves into LEGO's remarkable transformation from near bankruptcy to global dominance. Through meticulous research, the authors reveal the innovative strategies and bold decisions that revitalised the iconic brand. Themes of creativity, resilience, and strategic reinvention are woven throughout, offering a compelling look at how LEGO navigated challenges to revolutionise the toy industry. This book is a must-read for enthusiasts of business innovation and corporate success stories.","brand":"Gardners-Books","offers":[{"title":"Default Title","offer_id":46390360310082,"sku":"367472","price":13.48,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0056\/8043\/1219\/products\/411Phfy-DdL._SL500.jpg?v=1597931973","url":"https:\/\/chalkys.com\/products\/david-robertson-brick-by-brick","provider":"Chalkys.com","version":"1.0","type":"link"}