{"product_id":"consumer-psychology","title":"Consumer Psychology","description":"Explore the intricate world of consumer behavior with this insightful edition by Cathrine Jansson-Boyd. This comprehensive guide delves into the psychological mechanisms that drive consumer decisions, offering a deep understanding of how and why individuals make purchasing choices. With a focus on sustainable consumption, the book provides valuable perspectives on the evolving consumer landscape. Authored by an expert in the field, this edition is an essential resource for students, marketers, and anyone interested in the dynamics of consumer psychology. Published by Open University Press, it promises a clear, engaging narrative free from unnecessary jargon, making complex concepts accessible to all readers.","brand":"Chalkys.com","offers":[{"title":"Default Title","offer_id":53605465850241,"sku":"1088887","price":39.48,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0056\/8043\/1219\/files\/417YgKLYLEL._SL1500.jpg?v=1728533235","url":"https:\/\/chalkys.com\/products\/consumer-psychology","provider":"Chalkys.com","version":"1.0","type":"link"}