{"product_id":"consumer-behaviour-applications-in-marketing","title":"Consumer Behaviour: Applications in Marketing","description":"Consumer Behaviour: Applications in Marketing explores the psychology behind consumer decision-making, with a focus on how marketers can leverage this knowledge to create successful campaigns. Written by renowned experts in the field, this book delves into key themes such as motivation, perception, and social influences. Through real-world examples and case studies, readers gain valuable insights into the factors driving consumer behaviour. Whether you're a marketing professional looking to enhance your strategies or a student seeking a deeper understanding of consumer psychology, this book offers a comprehensive exploration of this fascinating subject.","brand":"Chalkys.com","offers":[{"title":"Default Title","offer_id":47073340227906,"sku":"1848772","price":77.48,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0056\/8043\/1219\/products\/51SYDDIrKVL._SL1500.jpg?v=1696556328","url":"https:\/\/chalkys.com\/products\/consumer-behaviour-applications-in-marketing","provider":"Chalkys.com","version":"1.0","type":"link"}