{"product_id":"communicating-fashion-brands-theoretical-and-practical-perspectives","title":"Communicating Fashion Brands: Theoretical and Practical Perspectives","description":"\"Communicating Fashion Brands: Theoretical and Practical Perspectives\" is an insightful exploration into the dynamic world of fashion branding. This non-fiction work, featuring contributions from esteemed academics and industry experts, delves into the strategies and theories behind successful brand communication. It examines the intersection of fashion, marketing, and consumer behaviour, offering both theoretical insights and practical applications. Ideal for students, professionals, and enthusiasts, the book unravels the complexities of brand identity, storytelling, and digital engagement. With its comprehensive approach, it serves as an essential resource for understanding the evolving landscape of fashion communication.","brand":"Chalkys.com","offers":[{"title":"Default Title","offer_id":48888528339266,"sku":"1980497","price":49.98,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0056\/8043\/1219\/files\/51UAnXBcb5L._SL1500.jpg?v=1717365393","url":"https:\/\/chalkys.com\/products\/communicating-fashion-brands-theoretical-and-practical-perspectives","provider":"Chalkys.com","version":"1.0","type":"link"}