{"product_id":"chip-heath-made-to-stick","title":"Made to Stick: Why some ideas take hold and others come unstuck","description":"Brand spanking new from reputable UK company with 30 years experience in retail, please note not all our new items are shrink wrapped.\u003cbr\u003e\u003cbr\u003eAll items shipped within 3 working days of payment.\u003cbr\u003e\u003cbr\u003eIncluding case histories and anecdotes, this book shows, among other things, how one Australian scientist convinced the world hed discovered the cause of stomach ulcers by drinking a glass filled with bacteria, and how a gifted sports reporter got people to watch a football match by showing them the outside of the stadium.\u003cbr\u003e","brand":"Gardners-Books","offers":[{"title":"Default Title","offer_id":46359153738050,"sku":"519167","price":15.48,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0056\/8043\/1219\/products\/41IjhKQQDBL.jpg?v=1614784370","url":"https:\/\/chalkys.com\/products\/chip-heath-made-to-stick","provider":"Chalkys.com","version":"1.0","type":"link"}