{"product_id":"business-marketing-across-cultures","title":"Business \u0026 Marketing Across Cultures","description":"\"Business \u0026amp; Marketing Across Cultures\" is a compelling exploration of global commerce, expertly crafted by renowned scholars in international business. This insightful volume delves into the intricate dynamics of marketing strategies and business practices across diverse cultural landscapes. It offers a thorough analysis of how cultural nuances influence consumer behaviour, branding, and corporate communication. With contributions from leading experts, this book serves as an essential guide for professionals and academics alike, seeking to navigate and succeed in the complex world of cross-cultural business. Discover the keys to global market success and cultural intelligence within these pages.","brand":"Chalkys.com","offers":[{"title":"Default Title","offer_id":47073322926402,"sku":"1832561","price":67.98,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0056\/8043\/1219\/products\/41-g2b5ZWVL._SL1500.jpg?v=1696556271","url":"https:\/\/chalkys.com\/products\/business-marketing-across-cultures","provider":"Chalkys.com","version":"1.0","type":"link"}