{"product_id":"brand-society-how-brands-transform-management-and-lifestyle","title":"Brand Society: How Brands Transform Management and Lifestyle","description":"\"Brand Society: How Brands Transform Management and Lifestyle\" is a compelling exploration of the pervasive influence of brands in modern society. Authored by Martin Kornberger, this insightful non-fiction work delves into the intersection of branding, management, and lifestyle. Kornberger, a renowned expert in organisational theory, examines how brands shape consumer behaviour and corporate strategies, ultimately redefining our daily lives. Through a blend of academic rigor and accessible narrative, the book unravels the power dynamics and cultural shifts driven by branding. Ideal for readers interested in marketing, sociology, and business innovation, this book offers a thought-provoking analysis of contemporary brand culture.","brand":"Chalkys.com","offers":[{"title":"Default Title","offer_id":48887806984514,"sku":"1979074","price":40.98,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0056\/8043\/1219\/files\/41UOhMobfHS._SL1500.jpg?v=1717358642","url":"https:\/\/chalkys.com\/products\/brand-society-how-brands-transform-management-and-lifestyle","provider":"Chalkys.com","version":"1.0","type":"link"}