{"product_id":"armstrong-marketing-an-introduction_p4","title":"Armstrong: Marketing An Introduction_p4","description":"\"Armstrong: Marketing An Introduction\" is a comprehensive guide to the fundamentals of marketing, expertly crafted by renowned authors Gary Armstrong and Philip Kotler. This educational resource delves into the core principles of marketing, exploring themes such as consumer behaviour, market research, and strategic planning. Designed for students and professionals alike, the book provides real-world examples and case studies to illustrate key concepts. With its engaging narrative and insightful analysis, this text serves as an essential foundation for anyone looking to understand the dynamic field of marketing. Ideal for those seeking to enhance their knowledge and skills in the industry.","brand":"Chalkys.com","offers":[{"title":"Default Title","offer_id":49242587889986,"sku":"1002268","price":96.98,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0056\/8043\/1219\/files\/41zHhOFTAtL._SL1500.jpg?v=1720117042","url":"https:\/\/chalkys.com\/products\/armstrong-marketing-an-introduction_p4","provider":"Chalkys.com","version":"1.0","type":"link"}