{"product_id":"an-integrative-guide-to-consumer-neuroscience","title":"An Integrative Guide to Consumer Neuroscience","description":"\"An Integrative Guide to Consumer Neuroscience\" delves into the fascinating intersection of neuroscience and consumer behaviour, offering a comprehensive exploration of how brain science influences purchasing decisions. This scholarly work, contributed by leading experts in the field, including renowned neuroscientists and behavioural economists, unravels the cognitive processes behind consumer choices. Key themes include neural mechanisms of decision-making, emotional influences on buying habits, and the ethical implications of neuromarketing. Ideal for academics and professionals alike, this book provides a thought-provoking analysis of the brain's role in the marketplace, merging scientific insight with practical application.","brand":"Chalkys.com","offers":[{"title":"Default Title","offer_id":48887777296706,"sku":"1978219","price":32.48,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0056\/8043\/1219\/files\/41oAXxrBCuL._SL1500.jpg?v=1717358426","url":"https:\/\/chalkys.com\/products\/an-integrative-guide-to-consumer-neuroscience","provider":"Chalkys.com","version":"1.0","type":"link"}