{"product_id":"account-based-marketing-for-dummies","title":"Account-Based Marketing For Dummies","description":"Unlock the potential of your marketing strategy with insights from a leading expert in the field. This comprehensive guide, authored by Sangram Vajre, delves into the intricacies of account-based marketing (ABM), offering practical tips and strategies to effectively target high-value accounts. Designed for both beginners and seasoned marketers, this resource demystifies the ABM process, providing step-by-step guidance on aligning sales and marketing efforts, personalizing customer interactions, and maximizing ROI. Whether you're looking to refine your approach or embark on a new marketing journey, this book is an essential tool for achieving measurable results and driving business growth.","brand":"Chalkys.com","offers":[{"title":"Default Title","offer_id":48894437785922,"sku":"2130725","price":22.98,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0056\/8043\/1219\/files\/51N8DghA6QL._SL1500.jpg?v=1717401920","url":"https:\/\/chalkys.com\/products\/account-based-marketing-for-dummies","provider":"Chalkys.com","version":"1.0","type":"link"}