{"product_id":"852871","title":"The Beermat Entrepreneur: Turn Your good idea into a great business","description":"Unlock the potential of your entrepreneurial dreams with insights from seasoned experts Mike Southon and Chris West. This essential guide is designed to transform your innovative ideas into successful business ventures. With practical advice and real-world examples, it demystifies the journey from concept to execution, making it accessible for aspiring entrepreneurs. The third edition offers updated strategies and fresh perspectives to navigate the evolving business landscape. Whether you're starting from scratch or refining an existing plan, this book provides the tools and confidence needed to build a thriving enterprise.","brand":"Chalkys.com","offers":[{"title":"Default Title","offer_id":54336908951937,"sku":"852871","price":14.98,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0056\/8043\/1219\/files\/51k1XSwVmrL._SL1500.jpg?v=1748087253","url":"https:\/\/chalkys.com\/products\/852871","provider":"Chalkys.com","version":"1.0","type":"link"}